Introduction
In this post I am going to research into my target audience in depth. I will refer to the research that I did about audience studies earlier in my blog.
Age
Putting an age on the audience for a psychological thriller is difficult, this is as depending of the strength of the frighting aspects greatly changes the target audience. Some of these aspects may be disturbing to children under the age or 16, or in extreme cases 18. I think that an older age group enjoys this genre more as it is not packed with gun fights and drama, but largely focuses of important issues (mental health) and the implications surrounding them.
This is shown in the table below:
The viewing audience increased at 18 - 24, but then rapidly decreases. From then on it increased until reaching its maximum of 26%.
How ever this goes against my earlier study of Professor Paul Well's Research. His research states that 40 - 55 year old's enjoy strong use of blood and special effects. It also states that being shocked and frighted, more than a mentally challenging plot.
Gender
The genre is slightly male dominated, due to the fast action of plots. How ever there is an increasing amount of psychological thrillers featuring romantic twists, e.g. "He loves me... He loves me not". Recently figures show that the male view audience dominates 51%, where as females are 49%. Although this seems only a difference, when put into perspective (the entire film watching population) it is a noticeable difference.
Education
Due to the complex psychological aspects of this genre, it lends it's self to a more educated and intelligent audience. This is as not all would they fully understand the mental health conditions, but would enjoy the puzzles and problems offered.
Conclusion
What I have gained from this study, is a still clearer idea of my target audience. I think that they are man and female (but more male), middle class (due to higher standard of education) and in the age bracket of about 40 - 60.
In this post I am going to research into my target audience in depth. I will refer to the research that I did about audience studies earlier in my blog.
Age
Putting an age on the audience for a psychological thriller is difficult, this is as depending of the strength of the frighting aspects greatly changes the target audience. Some of these aspects may be disturbing to children under the age or 16, or in extreme cases 18. I think that an older age group enjoys this genre more as it is not packed with gun fights and drama, but largely focuses of important issues (mental health) and the implications surrounding them.
This is shown in the table below:
The viewing audience increased at 18 - 24, but then rapidly decreases. From then on it increased until reaching its maximum of 26%.
How ever this goes against my earlier study of Professor Paul Well's Research. His research states that 40 - 55 year old's enjoy strong use of blood and special effects. It also states that being shocked and frighted, more than a mentally challenging plot.
Gender
The genre is slightly male dominated, due to the fast action of plots. How ever there is an increasing amount of psychological thrillers featuring romantic twists, e.g. "He loves me... He loves me not". Recently figures show that the male view audience dominates 51%, where as females are 49%. Although this seems only a difference, when put into perspective (the entire film watching population) it is a noticeable difference.
Education
Due to the complex psychological aspects of this genre, it lends it's self to a more educated and intelligent audience. This is as not all would they fully understand the mental health conditions, but would enjoy the puzzles and problems offered.
Conclusion
What I have gained from this study, is a still clearer idea of my target audience. I think that they are man and female (but more male), middle class (due to higher standard of education) and in the age bracket of about 40 - 60.
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